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Branding Options

There are many options available to you to add your brand or promotional message to the promotional product you have selected.  

Our team can guide you through the process and can recommend the appropriate product colours to suit your logo when it is printed.  

Below are some examples of the different processes that are used.  

Not all are appropriate for all products or surfaces so please call us on (07) 3273 8000 and speak to one of the Sky Marketing team for some friendly advice!


Embroidery is excellent way of branding bags apparel and other textile products.

it offers higher preceived value and a depth of branding quality which other processes cant match.

The finished image has a slightly raised effect. 

Embroidery uses a rayon thread which is stitched into the product.. 


Only one set up charge applies per position for up to 12 thread colours


Only approximate PMS colour matches are possible - the threads to be used are chosen from those available to give the closest possible match.

it is best to avoid both fine detail and font sizes which are less than 5 mm high in the artwork.


Screen Printing

Screen printing is a printing technique using a woven mesh and an ink-blocking stencil.

The stencil forms open areas of mesh that can transfer ink which is pressed through the mesh and leaves a sharp-edged image onto a substrate.  

Basically, this is a great quality and sharp printing technique often used on large areas such as T-Shirts, Bags and Towels.

Pad Printing

Pad printing is a process that transfers a 2-D image onto a 3-D object.

It is accomplished using a printing process that involves an image being transferred via a silicone pad onto a substrate.  

Pad printing prints on otherwise impossible products such as keyrings, pens and golf balls.  

Soft or squishy products can only be printed one colour using this process as adding a second or third colour would be extremely difficult to print in exactly the right place time after time.

Sublimation Printing

The basic dye sublimation process uses special heat-sensitive dyes to print graphics and text onto special transfer paper. 

The paper is then placed on a "sublimatable" item and both are placed into a heat press. 

When the heating cycle is completed, the image on the paper has been transferred to the item and has actually reformed into or underneath the coated surface. 

Run your finger across the surface of a sublimated plate, mug, or any coated product and you will feel nothing. 

The reason for this is that sublimation is always done on a polyester, polymer, or polymer-coated item. At high temperatures, the solid dye converts into a gas without ever becoming a liquid. 

The same high temperature opens the pores of the polymer and allows the gas to enter. When the temperature drops, the pores close and the gas reverts to a solid state. It has now become a part of the polymer. 

This is why dye sublimation can't be done on natural materials, such as 100% cotton. Natural fibers and noncoated materials which have no "pores" to open. 

This process is done on white fabric only before manafacture.

Laser Engraving

Laser engraving is the process of using lasers to engrave objects.

The technique doesn't use inks or tool bits which contact the engraving surface and wear out.

It can be used on wood, metal and a selection of plastic products.

Plastisol Printing

Plastisol can be described as a suspension of PVC particles in a plasticizer.  

Plastisol is a very good ink for textiles when screen printing and the transfer process gives quite fine detail.

Digital Transfers

Digital Transfers are a great way to brand full colour images on garments, cooler bags, compendiums or even stress balls. 

This process gives good colour vibrancy, detail and durability.

Foil Stamping

This is the application of pigment or metallic foil (often gold or silver) where a heated die is stamped onto the foil which makes it adhere to the surface leaving the design of the die on the product. 

Foil stamping can be combined with embossing to create a more striking 3D image. 

 It is typically used on compendiums, wallets or diaries.


This involves a stamping tool which impresses a relief image of your logo onto the surface.  

You would most commonly find this used on leather items such as compendiums, belts or wallets.

Debossing / Blind Stamping

This is usually used on ceramics, glassware or coffee mugs.  

We can print up to 4 colours on a pre printed decal  which is then applied and fired on to the coffee mug.  

This is a difficult process to get exact colour reproduction.

The Pantone ® Matching System is the industry standard

This colour chart should be used as guide only , colour variations WILL occur across different monitors and from monitor to print. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc.

Download Colour Chart